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AI Companies Buy Super Bowl Ads to Win Contracts
Anthropic and OpenAI are competing for business from big companies. Both companies bought ads for Super Bowl LX.
Anthropic says other AI platforms will use targeted ads. The two companies are fighting hard to win contracts.
They chose the Super Bowl to reach many business leaders. This is part of a larger ad war between them.
Klear Note — The Super Bowl is watched by over 100 million people. It's the biggest TV event in America. Companies pay millions for ads to reach many viewers at once.
Key Terms 4
- Anthropic
- An AI company that makes chatbots and AI tools for businesses.
- OpenAI
- An AI company that makes ChatGPT and other AI tools.
- Super Bowl LX
- The Super Bowl game played in 2026. LX is Roman numerals for 60.
- targeted ads
- Ads made for specific groups of people based on their interests.