Apple Raises MacBook and iPad Prices by Up to 20%
Apple has raised prices on MacBook and iPad products. Other products affected include iMac, HomePod, Apple TV and Vision Pro.
Some models cost nearly 20% more than before. Certain devices rose by more than $200. iPhones and Apple Watches were not affected.
Apple boss Tim Cook blamed surging memory and storage chip costs. Cook said AI data centres are buying up chips and reducing supply.
Apple said it had never seen costs rise so fast or so much. Apple may raise prices on more products in future. Apple shares dropped 6% after the announcement.
Klear Note — Memory and storage chips are parts inside computers and tablets. AI data centers need many chips, which reduces supply and raises prices for companies like Apple.
Key Terms 3
- memory and storage chips Small parts inside devices that store data and apps
- AI data centres Large buildings full of computers that power artificial intelligence tools
- shares Small pieces of a company that people can buy and sell