Callaway Ends Partnership With Good Good Golf After Ad Backlash
Callaway ended its partnership with Good Good Golf on Thursday. Callaway is one of golf's largest equipment makers.
The two companies had worked together for three years. Callaway cut ties after backlash over a joint driver advertisement.
Good Good Golf made the ad and Callaway approved it. The ad showed a male golfer shoving a female golfer.
She had tried to use his driver. The ad tried to parody the film Obsession.
The advertisement was deleted after criticism. Both companies' CEOs apologized.
Callaway also ended Good Good's sponsorship of a November PGA Tour event. Callaway said it would give $1 million to domestic violence charities.
Retailers pulled Good Good gear from stores. Golf Channel delayed a show because of the fallout.
Rival brand PXG released its own driver ad with LPGA Tour players. Its caption read our drivers play nice with everyone. Golf brand Takomo also released a response ad.
Key Terms 4
- Callaway A large company that makes golf clubs and equipment.
- Good Good Golf A golf brand and content company.
- PGA Tour The main professional golf league for men.
- LPGA Tour The main professional golf league for women.