Netflix US Mobile Users Surge During GTA VI Preview
Netflix's US mobile app users rose nearly 50% on Thursday. This happened during an extended preview of Grand Theft Auto VI.
Rockstar Games teamed up with Netflix for the preview. It showed Jason and Lucia's life of crime in Vice City.
Netflix subscribers saw the preview first at 3 p.m. ET.
Rockstar's YouTube channel and website got it later at 9 p.m. ET.
Some reports mentioned brief playback and access problems during the premiere. The preview came days after a leak. Hackers had leaked Grand Theft Auto VI material online earlier.
Klear Note — The 50% increase compares Thursday usage with Netflix’s previous twelve Thursdays.