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Pandora Switches from Silver to Platinum
Pandora is the world's largest jewelry maker by volume. The company makes charm bracelets and other jewelry.
Silver prices have become very unstable and expensive. Pandora is now switching to platinum instead.
The company wants to reduce its use of silver. Pandora's stock rose after the company addressed investor concerns. The jeweler also faces challenges from cautious shoppers and high tariffs.
Klear Note — Pandora makes charm bracelets sold worldwide. Silver prices swing up and down unpredictably, making costs hard to plan.
Key Terms 3
- charm bracelets
- Bracelets with small decorative charms that can be added or removed.
- tariffs
- Taxes on goods brought into a country from other countries.
- platinum
- A rare, valuable metal used to make jewelry.